Writings of the general word's body

Monday, June 02, 2008

African Languages Made Easy

Press release

  1. In the recent past, articles in newspapers and magazines at home and abroad have written on the probable extinction of Africa’s indigenous languages. Although this is a major source of concern, there has been no significant rescue. Blazing Ideas is however introducing into the market, three language learning materials; books, CDs and flashcards for the continual existence of these languages.

    The African Language Made Easy Series, African Phonics Flashcard Series and African Language Made Easy Series Audio-series, all in 3 indigenous languages, are Blazing ideas’ debut line of products, created to enrich the indigenous language vocabulary of students, readers, and professionals. And they are made in the best learning materials which meets the evolving global standards.

    1. The African Language Made Easy Series comprising of six (6) books in 3 different indigenous languages.
    2. The African Phonics Flashcard Series in three (3) different indigenous languages.
    3. The African Language Made Easy Series Audio-series comprising of three (3) beautifully packaged audio-CDs which are exact replicas of the audio-CD's that accompany the book. They are done separately to counter its piracy and also for affordability, as it would be sold at an extremely reduced cost compared to the book. All the narrative and sound (songs) features in the book edition will be in it also.

    Dr. Lolade Otitoloju, the founder of Blazing Ideas explains that the creative team who work on the edutaining materials together are professionals from different parts of the country. She expressed that she believes so much in the project. “Losing a language is like losing one’s identity; I noticed that many of the children of our generation speak little or nothing of their local languages. Initially, I started this project for my daughter, but I think there are many people out there who want to teach their children how to speak their native language too.”

    “We will release more product lines in other African Languages soon. We believe in what we do, and we think that African children should be able to learn their native languages, with as much fun as they will learn the English language. What we intend is to make learning native language as much fun as possible. Basically, all our materials are interactive, and we are confident that this approach will work to great effect.”

    Tunde Adegbola (Ph.D.), the Executive Director of the African Languages Technology Initiative also expresses that the product line “is coming at a time when wide debate over the importance of our indigenous languages is being argued.” While this approach to learning African languages may seem relatively new, Otitoloju expresses that she is confident that these product lines will translate into increased applications from these groups."

For more information on Blazing Ideas, please contact:

Olajumoke Verissimo

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